As 2025 is on it’s way into Q2, PMI's mission remains clear: to drive value for everyone who works in and with projects. The strategy, PMI:NEXT, is designed to ensure that current and aspiring professionals are served effectively. Here’s a glimpse into PMI's key priorities for the rest of 2025.
Increasing Brand Awareness and Equity
One of PMI's primary goals is to continue increasing brand awareness and equity. Despite ongoing efforts, PMI is still not always known as a brand in Europe, and many people are unaware that what they are doing is already project management. PMI aims to change this by engaging more with the media, attending events, and introducing PMI to a broader audience. By positioning PMI as a thought leader, especially in areas like sustainability, the organization hopes to elevate the profession and make a significant impact.
Connecting the PMI Community
PMI believes in the power of community. The focus is on increasing the connectivity and interconnection within the PMI community. This involves enhancing the relationships between chapters, partners, businesses, and academia. By doing so, PMI can create a more cohesive and impactful network that benefits all members.
Growing Core and New Products
PMI's commitment to professional development is unwavering. The organization aims to position and grow core certifications, such as PMP and CAPM, while also encouraging professionals to get recertified. Additionally, PMI is excited to expand its offerings with new certifications like PMI-ACP, PMO-CP, and the integration with Agile Alliance. These new products will help cater to the evolving needs of project professionals.
Localization and Flexibility
To better serve the global community, PMI is focusing on process localization and flexibility. This means offering products and services in local languages, providing purchase options in local currencies, and adapting to local regulations. By becoming a fully glocal organization, PMI can address market needs and pain points more effectively.
Government Advocacy and Business Relations
Developing strong relationships with governments and businesses is crucial for PMI's growth. The organization is working on B2G (Business to Government) initiatives in the EU and UK, as well as scaling B2B (Business to Business) relations. These efforts will help advocate for the project management profession and create more opportunities for members.
Collaboration with Chapters
PMI's chapters play a vital role in the organization's success. PMI is committed to developing strong and trustful relationships with all chapters around the globe. This includes enabling chapters to be the entire PMI Flywheel, reaching out and partnering with academia, businesses, and other stakeholders. By doing so, PMI can enhance the membership experience and drive positive engagement.
Membership Retention and Satisfaction
As a membership-based community, retaining and satisfying members is a top priority for PMI. The organization aims to improve membership renewal rates by 5 percentage points globally, from the current rate of 73%. By helping members understand and use their benefits, and engaging them actively in the community, PMI can create a more fulfilling membership experience.
Automating Translations
To make offerings more accessible, PMI is leveraging AI to automate translations. This will allow the organization to provide more experiences in local languages, making it easier for members around the world to benefit from PMI's resources.
Maximizing Project Success
Ultimately, PMI's goal is to maximize project success to elevate our world. The organization believes that by managing perceptions, owning project success beyond project management, relentlessly reassessing project parameters, and expanding perspectives, more successful projects can be delivered. This vision, encapsulated in the M.O.R.E. framework, will guide PMI as it strives to provide more value to the profession and the world.
As PMI moves forward into 2025, the organization is excited about the opportunities ahead and remains dedicated to driving value for all project professionals. Together, great things can be achieved, making a lasting impact.
